The really exciting (or creepy, depending on how you look at it) thing about Popular Times data is that Google has been storing location information from all of its Google Maps app users and has built graphs to show historical averages of the busy and slow times at a given location. ![]() ![]() Store traffic counters are much like web traffic monitoring tools like Google Analytics they need to be installed before any analysis can be done. There are a lot of reasons to have data on foot traffic, but businesses tend to use it to check store performance, holiday sale foot traffic, and for other promotion-measuring uses. However, to truly understand why this is important, we need to turn this “information into insight.” The remarkable thing is, with Popular Times, Google essentially gave you, the business owner, a crude, but free, store traffic counter. While many in the press called this a great “line avoider” for consumers, the impact that this information can have on small businesses is phenomenal. One such transformation came in the form of user location data in Google Maps called Popular Times, in which Google displays the average foot traffic to a given location. Since its start, Google’s goal has been to turn mounds of data into information that humans can actually use. ![]() “The goal is to transform data into information and information into insight.” – Carly Fiorina of HP Google Maps Popular Times: Ways Businesses Can Use the Data
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